Toys“R”Us Is Back in a Big Way! New Flagship Stores & Holiday Shops Bring Nationwide Holiday Magic

Toys R Us Store / Wikimedia Commons / Mike Mozartfrom Funny YouTube, USA

Staff Reporter | iSkyNews.com (ISC News)

Published November 19th, 2025

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Toys“R”Us Is Back in a Big Way! New Flagship Stores & Holiday Shops Bring Nationwide Holiday Magic

Nationwide, USA — The Christmas magic just leveled up. Toys“R”Us — the brand millions grew up with — is rolling into the 2025 holiday season with a major nationwide expansion, unveiling new flagship stores and festive holiday pop-up shops across the country. And yes… Geoffrey the Giraffe is absolutely invited.

The company announced a coast-to-coast rollout of brand-new locations in partnership with Go! Retail Group, marking one of the biggest U.S. expansions for Toys“R”Us since its return to retail. Just in time for holiday shopping, the beloved toy retailer is planting itself firmly back in the spotlight — and America couldn’t be more ready.

"Following the tremendous success of our Toys"R"Us flagship stores, we're thrilled to continue expanding through our partnership with Go! Retail Group," said Jamie Uitdenhowen, Executive Vice President of Toys"R"Us at WHP Global. "This next phase of growth brings the magic of Toys"R"Us to even more communities across the country — just in time for the holidays — and delivers the joyful shopping experience that has made us a trusted destination for generations."

🎁 Holiday Magic, Toys, and Nostalgia All in One Place

Whether you're hunting for this year’s hottest toys or reliving your childhood aisle by aisle, the new stores deliver the full Toys“R”Us experience:

Colorful aisles packed with LEGO, Barbie, Hot Wheels, NERF, Paw Patrol, and more
Family-friendly layouts made for exploring
Holiday displays, hands-on play areas, and nostalgia at every turn

This expansion brings the iconic toy store back to millions of families nationwide — at the perfect time of year.

"This holiday marks an important step in our expansion strategy for the Toys"R"Us brand," said Gideon Schlessinger, CEO of Go! Retail Group. "Through both flagship stores and seasonal holiday shops, we are delivering the same experience nationwide, strengthening our presence while meeting consumer demand during the most important season of the year."

Toys"R"Us flagship store. Image courtesy of Go! Retail Group.

🎄 Where You Can Find the New Flagship Stores

Several flagship stores are already open or preparing to open, including locations in:

Aurora, IL – Chicago Premium Outlets (Now Open!)
Camarillo, CA
Hanover, MD
West Des Moines, IA
Omaha, NE
Thornton, CO
Deer Park, NY
Wichita, KS

These full-scale stores feature the complete Toys“R”Us wonderland — larger footprints, immersive displays, and the classic family experience the brand is known for.

🛍️ Plus Dozens of Pop-Up Holiday Shops

Seasonal locations are now glowing across malls and outlet centers nationwide, including:

Auburn Hills, MI – Great Lakes Crossing (Open!)
Grapevine, TX – Grapevine Mills (Open!)
Lubbock, TX – South Plains Mall (Open!)
Nashville, TN – Tanger Outlets (Open!)
Tukwila, WA – Westfield Southcenter (Open!)
Raleigh, NC – Crabtree Valley Mall (Open!)
Novi, MI – Twelve Oaks Mall
San Antonio, TX – North Star Mall
King of Prussia, PA – King of Prussia Mall
Emeryville, CA – Bay Street
Buffalo, NY – Walden Galleria

And that’s just a sample — more openings are being announced throughout the season.

🦒 A New Chapter for an Icon

For many, Toys“R”Us has always been the heart of holiday shopping. This expansion cements the retailer back at center stage — mixing nostalgia with modern retail energy.

The brand’s mascot, Geoffrey the Giraffe, remains the face of the company’s playful comeback, and Toys“R”Us says this roll-out symbolizes its growing momentum in U.S. retail.

With over 1,500 stores worldwide, the brand continues to be a global powerhouse in play — and this holiday season proves that the iconic toy store is far from fading away.

🎅 Ready to Shop?

You can find the full list of locations, store hours, and new openings at:
www.toysrus.com/store-locator

Follow @ToysRUs on Instagram, Facebook, TikTok, and X for updates, holiday drops, and plenty of Geoffrey sightings.

Stay tuned to iSkyNews.com for more holiday shopping news and community updates!

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❓ What about you? What’s your fondest memory of Toys“R”Us?

Share in the comments — we’d love to hear your childhood stories, holiday trips, or the toy you just had to get!

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